An approach to patronymic names as a resource for familiness and as a variable for family business identification

Authors

  • Fernando Olivares-Delgado Chair of Family Business, University of Alicante, Alicante, Spain Spain
  • Alberto Pinillos-Laffón Department of Communication and Social Psychology, University of Alicante, Alicante, Spain Spain
  • María Teresa Benlloch-Osuna Department of Communication Sciences, University Jaume I, Castellón, Spain Spain

DOI:

https://doi.org/10.24310/ejfbejfb.v6i1.5045

Keywords:

Corporate naming, Brand name, Patronymic trade mark, Family name firm, Family brand, Company name

Abstract

This paper aims to hint at a theory of family business naming. Besides, it puts forward two kinds of practical proposals. The former intends to integrate the patronymic name as an intangible resource for corporate brand management, in addition to family branding and familiness. The latter proposals aim at including the patronymic company name in Spanish as a variable in research methods on family business identification.

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Published

2016-06-30

How to Cite

Olivares-Delgado, F., Pinillos-Laffón, A., & Benlloch-Osuna, M. T. (2016). An approach to patronymic names as a resource for familiness and as a variable for family business identification. European Journal of Family Business, 6(1). https://doi.org/10.24310/ejfbejfb.v6i1.5045

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Section

Research article