El dibujo humorístico como recurso crítico publicitario en la sección "Humor Publicitario y Comercial" de la revista Arte Comercial (1946- 1952)

Abstract

From the origin of the art of to sell or to announce, until the appearance of modern techniques on the reception and treatment of images, the illustration has been the most effective means of transmitting messages, to communicate and to sell a product. In the section ''Advertising Humour and Commercial" were published humorous announcements related with the publicity, with their sale chicaneries, their critic to the own reception means to the related human team where it highlights the secretary's figure, the salesperson, the submissive employee ...