ENATE: tradición vitivinícola, arte actual y diseño gráfico. Historia, arte e imagen de marca en etiquetas de vino

Abstract

This article studies relations between Current Art and wine through graphic design, according marketing wishes of offering public great quality such the interior as exterior view of its containers. In the public image for cellars modern buildings, tradition and present times in technics joined to new marketing languages are reflected in produts. After a brief historical review, we can introduce into the transformation process of an artistic work in a media, appraising its label design.