Perspectiva Temporal y direccionalidad: Ventaja Competitiva para las Empresas Familiares sostenibles
DOI:
https://doi.org/10.24310/ejfb.14.1.2024.18462Palabras clave:
Empresa familiar, Sostenibilidad, Estrategia, Ventaja Competitiva, Orientación a largo plazo, Perspectiva del tiempoResumen
Las empresas que tratan de integrar la sostenibilidad en el núcleo de su estrategia empresarial, se enfrentan a tensiones inherentes a la gestión de objetivos contrapuestos en lo referente a las dimensiones económica, social y medioambiental, a corto y largo plazo. Hahn et al. (2014) afirman que los directivos que ven estas tensiones como una paradoja pueden plantearse estrategias radicales, pero acaban adoptando estrategias prudentes ya que no pueden aplicar soluciones viables debido a una mayor concienciación en términos de incertidumbre y riesgos. Nosotros sostenemos que la interpretación subjetiva de la profundidad temporal y la direccionalidad influye en la adopción de estrategias de desarrollo sostenible. Las empresas con una orientación a largo plazo, que adoptan una visión global, estructuras para incorporar diversas perspectivas y barreras de seguridad para evitar la visión de túnel, están mejor posicionadas para equilibrar los objetivos financieros y no financieros. Las empresas familiares multigeneracionales, con aspiraciones de continuidad transgeneracional, recurren selectivamente a su pasado histórico para prepararse para el éxito en un futuro lejano. Cuando se centran en equilibrar la creación de riqueza para sus familias y comunidades, tienen el potencial de dar rienda suelta a la creatividad y la innovación para lograr una ventaja competitiva sostenible.
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