COIL Graphic Design Initiatives in times of Pandemic: benefits and limitations

Authors

  • Mariana Soraya Lozada Mondragón Pontificia Universidad Católica del Ecuador (PUCE)

DOI:

https://doi.org/10.24310/Umatica.2021.v3i4.12241

Keywords:

Design, research, culture, methodology, international

Abstract

This project is a COIL initiative that starts from the Pontificia Universidad Javeriana (PUJ) of Cali, Colombia and that this time is working with the Pontifical Catholic University of Ecuador (PUCE). Aimed at first-level students of Graphic Design careers and executed in five weeks in face-to-face mode with remote assistance.

It is a pedagogical experience that starts from a process of guided observation crossed by the experiential and sensorial. Which seeks to rediscover identity through the look of urban visual elements as well as the urban dynamics of the culture and society of the places observed: Historical Center of Distrito Metropolitano de Quito and that of Cali. To reinterpret after their codes. Connect the two cultures and propose new shared and crossed visual discourses. Resulting in the 2021 calendar agenda called “Hidden views of the Historic Center of Quito and Cali”.

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Author Biography

  • Mariana Soraya Lozada Mondragón, Pontificia Universidad Católica del Ecuador (PUCE)

    Docente Universidad Católica desde 2015, Consultora y capacitadora de Gestión de marca estratégica en Designers with heart, Experta de Comunicación en SERCOP, Gerente del Proyecto SECOM Itinerante en la Secretaría Nacional de Comunicación; Jefe de Comunicación, Responsable de Relaciones Interinstitucionales, Responsable de Planificación, en Fundación Museos de la Ciudad; Coordinadora de Facultad de Diseño, Coordinadora de responsabilidad social y vínculo con la colectividad, docente de diseño en Universidad Tecnológica Israel.

References

Published

2021-12-30

Dimensions

PlumX

Issue

Section

Creative Projects (CREATION ZONE)

How to Cite

COIL Graphic Design Initiatives in times of Pandemic: benefits and limitations. (2021). UMÁTICA. Journal on Image Creation and Analysis, 4(4). https://doi.org/10.24310/Umatica.2021.v3i4.12241