Dj’s@work: party in cabin and priests of trance
Videoclips, charismatic image and mythogenesis of the dj
DOI:
https://doi.org/10.24310/Eviternare.vi11.14398Keywords:
Dj's, Iconography, Mythogenesis, Music Movements, Music VideoAbstract
Music Video is an Imago Musicae opened to aesthetic experimentalism, always on the hunt for and opportunistic capture of quotes and fragments. Likewise, it is shown to be capable of tracing synergies, transfers and interferences with modern art and historical art to generate a new imagery at the service of the new idols, needs and expectations of consumer society. On other occasions, we addressed the phenomenology of urban subcultures and their interrelation with musical movements and the Music Video, specifying it in five case studies
-new romantic, techno, hard rock/heavy metal, rappers and DJs- that allowed us to outline/ratify/establish identifiers and precise iconographic keys for their recognition and enhancement. Now we continue to delve into the validity of the iconographic method applied to Music Video as a creative media genre of new mythologies and an instrument for disseminating values, concerns and attributes of great musical-cultural trends from 1981 to today. We will stop at specific values that allow us to dissect the key factors to build particular mythogenesis, without forgetting to establish/codify ad hoc premises to recognize/distinguish/value the significance of the DJ in our popular culture. We also study its iconography, relying on referential video clips and other media products.
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