El diseño gráfico popular y los estereotipos de género en el sector de la moda femenina de San Victorino, Bogotá Colombia.

Bibiana Rios; Juana Valentina García Cañon; Marvy Virany Rincón Hernández

doi:10.24310/idiseo.20.2025.22097

Authors

Bibiana Rios Universidad ECCI https://orcid.org/0000-0001-7956-9184 (unauthenticated)
Juana Valentina García Cañon Universidad ECCI https://orcid.org/0000-0001-8179-9130 (unauthenticated)
Marvy Virany Rincón Hernández Universidad ECCI

DOI:

https://doi.org/10.24310/idiseo.20.2025.22097

Keywords:

Popular graphic design, outdoor advertising, gender stereotypes, popular culture

Abstract

This study examines the variables of popular graphic design and their relationship with gender stereotypes in outdoor advertising for women's fashion retail establishments in Bogotá. A qualitative approach was used to analyze the visual elements present in one of the city's most representative urban settings. San Victorino is characterized as an oversaturated and chaotic environment, filled with a unique visual entropy marked by the use of colors, shapes, and images that reflect social and cultural exchanges, as well as, among other things, the resistances and visual expressions linked to gender stereotypes conveyed through commercial, advertising, and graphic design imagery. The article concludes by presenting variables and characteristics of popular graphic design in this sector, as well as its relationship with gender stereotypes.

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Author Biographies

Juana Valentina García Cañon, Universidad ECCI

Marketing and Advertising program student, I am part of the Crhomantis Research Group, which focuses on design and advertising.
Marvy Virany Rincón Hernández, Universidad ECCI

Marketing and Advertising program student, I am part of the Crhomantis Research Group, which focuses on design and advertising.

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