Digital Alignment in Family Firms: The Role of Socioemotional Wealth Priorities and Transformational Leadership

José Fernando López-Muñoz; Vicente Safón; María Iborra

doi:10.24310/ejfb.15.2.2025.21836

Autores/as

José Fernando López-Muñoz ESIC Business & Marketing School, Universitat Jaume I, España https://orcid.org/0000-0002-2854-3328
Vicente Safón Universidad de Valencia & Instituto Valenciano de Investigaciones Económicas (IVIE), España
María Iborra Universidad de Valencia, España https://orcid.org/0000-0001-7140-799X

DOI:

https://doi.org/10.24310/ejfb.15.2.2025.21836

Palabras clave:

Alineación digital, Empresas familiares, Riqueza socioemocional, Liderazgo transformacional

Resumen

Examinamos los antecedentes de la alineación digital (AD), entendida como la coherencia entre las iniciativas digitales, las capacidades de TI y los objetivos estratégicos en empresas familiares. A partir de la literatura de alineación TI–negocio y de la perspectiva de la riqueza socioemocional (RSE), teorizamos que las prioridades familiares moldean de forma diferencial los resultados de alineación: la RSE restringida (énfasis en el control y la influencia familiares) desalienta la alineación, mientras que la RSE extendida (identificación y apego emocional de la familia con la firma) la favorece. Además, proponemos que el liderazgo transformacional actúa como condición de contorno que canaliza dichas prioridades hacia un ajuste coordinado entre lo digital y el negocio. Con datos de encuesta transversal de empresas familiares y modelos de ecuaciones estructurales, los resultados indican que el control y la influencia se asocian negativamente con la AD, mientras que la identificación y el apego emocional se asocian positivamente. El liderazgo transformacional mitiga los efectos negativos del control y la influencia y amplifica el efecto positivo de la identificación; de manera inesperada, atenúa la asociación positiva con el apego emocional. En conjunto, las prioridades familiares y el liderazgo explican una proporción sustantiva de la varianza en la AD. El estudio avanza la investigación sobre alineación al identificar antecedentes basados en RSE y una contingencia de liderazgo en el contexto de la empresa familiar. En términos prácticos, sugiere diagnosticar las prioridades familiares dominantes y desarrollar un liderazgo que combine inspiración con disciplina de integración para asegurar que las iniciativas digitales permanezcan alineadas estratégicamente.

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