Deconstructions and falsifications of visual memory. The coloring of images in the post-truth era

Authors

Keywords:

Colorization, Black & White, Photography, Film, Digitization, Post-truth

Abstract

In recent years we have witnessed the release of documentaries such as World War II in Color, (Jonathan Martin, 2009), They Shall Not Grow Old (Peter Jackson, 2018) or España en dos trincheras. La Guerra Civil en colores (Francesc Escribano, Lluís Carrizo, 2016), characterized by the colorization of filmic materials originally recorded in black and white. The recent publication of the work El color del tiempo. A New Visual History of the World 1850-1960 (Amaral and Jones, 2021), which includes the publication of 200 photographs of high historical and documentary value, originally in black and white, raises a reflection on the use of color as an expressive and narrative resource in the fields of photography and film. In this paper, we consider that the use of black and white is a discursive option loaded with meanings, which in no case should be interpreted as a lack of photographic expression (Freeman, 2005; Marzal, 2007; Edwards, 2019). It is argued that the fashion for colorization in film and photography should be placed in relation to the current context of the expansion of the so-called deep fake, a technique that decontextualize the production of images.

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Author Biographies

  • María Soler-Campillo, Universitat Jaume I, España

    Universitat Jaume I, España

  • Javier Marzal-Felici, Universitat Jaume I, España

    Full Professor of Audiovisual Communication and Advertising at Universitat Jaume I. Graduate in Audiovisual Communication and PhD from Universitat de València. Graduate in Hispanic Philology and Philosophy and Educational at Universitat de València, Master’s Degree in Communication and Education at Universitat Autònoma de Barcelona. Author of books and articles and co-editor of the book collection “Guías para ver y analizar cine” (63 titles, 2017-12-23), published by Nau Llibres of Valencia. Coordinator of Communication Sciences Doctorate Program in the Faculty of Humanities and Social Sciences at Universitat Jaume I in Castellón.
    Professor Marzal is also director of the research group "Research in Technologies Applied to Audiovisual Communication" (ITACA-UJI), whose interests are focused on the study of visual culture, the relationship between technology and visuality, the theory of the image, the political economy of communication and the analysis of audiovisual texts.
    https://uji.academia.edu/JavierMarzalFelici
    https://www.researchgate.net/profile/Javier_Marzal_Felici
    Análisis de la imagen fotográfica: http://www.analisisfotografia.uji.es
    Análisis de la imagen fílmica: http://www.analisisfilmico.uji.es
    Revista adComunica: http://www.adcomunicarevista.com
    Master Universitario en Nuevas Tendencias y Procesos de Innovación en Comunicación: http://www.mastercomunicacion.uji.es
    Director del Grupo de Investigación ITACA-UJI: http://www.culturavisual.uji.es

References

Published

2022-07-05

Dimensions

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How to Cite

Deconstructions and falsifications of visual memory. The coloring of images in the post-truth era. (2022). Fotocinema. Revista científica De Cine Y fotografía, 25, 39-62. https://www.revistas.uma.es/index.php/fotocinema/article/view/15095