Divulgación y representación de contenidos audiovisuales científicos en la red social TikTok

Jorge Gallardo-Camacho; Laura  Melendo Rodríguez-Carmona; África Presol-Herrero

doi:10.24310/Fotocinema.2023.vi27.16334

Dissemination and representation of scientific audiovisual content on TikTok social network

Authors

Jorge Gallardo-Camacho Camilo José Cela University https://orcid.org/0000-0003-3790-5105
Laura Melendo Rodríguez-Carmona Camilo José Cela University https://orcid.org/0000-0003-1111-1905
África Presol-Herrero Camilo José Cela University https://orcid.org/0000-0002-7600-8231

DOI:

https://doi.org/10.24310/Fotocinema.2023.vi27.16334

Keywords:

Social Networks, TikTok, Scientific Contents, Video, Experiments, Youths

Abstract

This article proposes an analysis of the videos with scientific content that are disseminated on the TikTok social network. The research has as its General Objective to carry out one of the first outlooks of the dissemination and representation of scientific content in a social network whose audience is mostly young. For this, it is proposed an analysis of the origin of the images, the theme and duration of these videos, the level of interaction, and the type of users who disseminate these contents. The research compiles a sample of the 300 most popular scientific-themed videos. The sample videos accumulated 936 million views and were uploaded by a total of 182 creators. In the research, we detected that the prototypical scientific video on TikTok mostly uses images recorded by the creators, with an average duration of 1 minute and 54 seconds, with a theme based on scientific experiments, and with a low interaction rate (although it is more remarkable in likes versus comments). In addition, it is detected that there is no concentration on the part of the creators when the application rewards the content against its origin.

Downloads

Download data is not yet available.

Author Biographies

Jorge Gallardo-Camacho, Camilo José Cela University

Jorge Gallardo-Camacho is Professor at the Camilo José Cela University and Director of the Degree in Audiovisual Communication and New Media. He has two six-year research periods recognized by the CNEAI. He is the Principal Investigator of the INFO 3.0 research project subsidized by the SEK Institution and has published more than 50 articles, chapters, and monographs related to the field of Audiovisual Communication, social networks, television, audiences, and the media. At the same time, he has worked in large media such as CNN (United States), Aragón TV, Mediaset, and Atresmedia.
Laura Melendo Rodríguez-Carmona, Camilo José Cela University

Professor accredited doctor (ANECA) at the Camilo José Cela University. It has extensive teaching and research activity focused on clear lines of research: media planning, advertising communication, transmedia storytelling, new technologies and educational innovation. She shows an important activity with book chapters and magazine articles, in many cases, the result of competitive research where she has participated as a researcher. Likewise, she presents a profuse activity in congresses, national and international, as an invited speaker and organizer, on many occasions. She has more than ten years of work experience in advertising.
África Presol-Herrero, Camilo José Cela University

África Presol, PhD in Advertising - UCIC-, with a certificate of Pedagogical Aptitude -UCM- a postgraduate degree in Advertising Creativity for television, and a multitude of specialization courses. Award for excellent teaching practices. Director of the Degree in Creative Advertising -UCIC-, previously at Nebrija University. Accredited as Hired Professor by ANECA With more than 1000 hours of training as a teacher, management positions, and several educational innovation projects. As professional experience, she has worked at Buena Vista International, Publirama, Talante de Comunicación, among others. His lines of research are advertising creativity, graphic design, digital technologies, corporate image and educational innovation.

References

Downloads

Published

2023-07-25

Dimensions

PlumX

Issue

No. 27 (2023): Communication, Dissemination and the Presence of Science in the Media

Section

ARTICLES

License

All contents published in Fotocinema Revista científica de cine y fotografía are protected under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license. All about this license is available in the following link: <http://creativecommons.org/licenses/by-nc-sa/4.0>

Users can copy, use, redistribute, share and exhibit publicly as long as:

The original source and authorship of the material are cited (Journal, Publisher and URL of the work).
It is not used for comercial purposes.
The existence of the license and its especifications are mentioned.

There are two sets of authors’ rights: moral and property rights. Moral rights are perpetual prerogatives, unrenounceable, not-transferable, unalienable, imprescriptible and inembargable. According to authors’ rights legislation, Fotocinema. Revista científica de cine y fotografía recognizes and respects authors moral rights, as well as the ownership of property rights, which will be transferred to University of Malaga in open access. The property rights are referred to the benefits that are gained by the use or the dissemination of works. Fotocinema. Revista científica de cine y fotografía is published in an open access form and it is exclusively licenced by any means for doing or authorising distribution, dissemination, reproduction, , adaptation, translation or arrangement of works.

Authors are responsable for obtaining the necessary permission to use copyrighted images.

How to Cite

Dissemination and representation of scientific audiovisual content on TikTok social network. (2023). Fotocinema. Revista científica De Cine Y fotografía, 27, 9-32. https://doi.org/10.24310/Fotocinema.2023.vi27.16334