La figura del showrunner en la producción audiovisual española: realidad o ficción. Análisis del proceso de producción de La Casa de Papel.

Joana Doñate Ventura; Esteban  Galán Cubillo; Javier Marzal Felici

doi:10.24310/Fotocinema.2023.vi27.15558

Authors

Joana Doñate Ventura Doctora Spain
Esteban Galán Cubillo Profesor doctor universitario Spain https://orcid.org/0000-0001-8718-0937
Javier Marzal Felici Catedrático de la universitat Jaume I Spain https://orcid.org/0000-0002-2462-1122

DOI:

https://doi.org/10.24310/Fotocinema.2023.vi27.15558

Keywords:

Showrunner, Money Heist, Netflix, Big Data, Original Content, production

Abstract

The appearance of streaming platforms brought with it a set of stylistic and structural changes that would usher in a new era of audiovisuals. The appearance of social media with the use of big data will place the viewer as the central axis in the creation of new content. With this, platforms will undertake a constant struggle for the viewer's attention, which will lead to the appearance of the figure of the showrunner as a long-term differentiating element for the creation of exclusive content. One of the most emblematic cases at the national level was the incorporation of Money Heist, an original production by Atresmedia, at the Netflix catalog. The relaunch by Netflix become in one of the most viewed non-English speaking fiction internationally.

The objective of this research is to know the paradigm shift brought about by the new form of liquid television, setting Money Heist as a case study.

Through this research, it will be possible to analyze the adaptation and environment of the figure of the showrunner in the creation process, as well as to know to what extent he is responsible for the success of the platforms.

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Author Biographies

Joana Doñate Ventura, Doctora

Joana Doñate Ventura, PhD in Communication Sciences from the Jaume I University, master's degree in New Trends and Innovation Processes in Communication in Transmedia Creation and Production, graduated in Media Studies with Extraordinary Prize from the Jaume I University and the Valencian Generalitat. His doctoral thesis deals with the original production of Netflix Spain, focusing his analysis on the cases of Money Heist and Paquita Salas.

He has worked professionally in various audiovisual production companies and national advertising agencies, developing production management, social media management and post-production work.

Esteban Galán Cubillo, Profesor doctor universitario

Esteban Galan a lecturer and researcher of the group “Articom” (ITACA) in the Polythecnic University of Valencia. He has worked as a post-production technician and he has more than 15 years of experience as audiovisual producer in different TV broadcasters. He has been awarded with several academic prizes as the 3rd National Award (2003) and he has articles, courses, lectures and international conferences about Communication, Transmedia, TV Technologies and Media. He is fluent and has international teaching experience in English, Spanish, Catalan and French. Since 2017 he runs the podcast Transmedia and since 2018 he co-directs the international research project Fromideas.

Javier Marzal Felici, Catedrático de la universitat Jaume I

Full Professor of Audiovisual Communication and Advertising at Universitat Jaume I. Graduate in Audiovisual Communication and PhD from Universitat de València. Author of books and articles and co-editor of the book collection “Guías para ver y analizar cine” (63 titles, 2017-12-23), published by Nau Llibres of Valencia. Coordinator of Communication Sciences Doctorate Program in the Faculty of Humanities and Social Sciences at Universitat Jaume I in Castellón.
Professor Marzal is also director of the research group "Research in Technologies Applied to Audiovisual Communication" (ITACA-UJI), whose interests are focused on the study of visual culture, the relationship between technology and visuality, the theory of the image, the political economy of communication and the analysis of audiovisual texts.

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