You don't have to pretend to be happy
DOI:
https://doi.org/10.24310/mgnmar.v2i2.11253Keywords:
happiness, market, emotional capitalism, positive thinking, positive psychologyAbstract
This minimal story is presented as a way of provoking reflection on an issue that has been imposed, quietly and uncritically, in the daily life of citizens. Happiness as a commodity and as an end, creating an illusory world as false as the "American dream". It is subject to supply and demand and market demands. Behind, the great industry promoted by positive psychology, positive thinking, the economics of happiness, emotional capitalism. Meanwhile, and on the sidelines, when they are not forgotten, inequalities and injustices continue to exist.
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Baudrillard, J. (1995). Cultura y simulacro. Kairós.
Cabanas, E. y Illouz, E. (2020). Happycracia. Cómo la ciencia y la industria de la felicidad controlan nuestras vidas. Paidós.
Lledó, E. (2005). Elogio a la infelicidad. Cuatro Ediciones.
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